Media and its Business with Children

Media caters to the children spread across the world.It gives them cartoons to watch(if they have a TV),information related to their homework(if they go to school); and knowledge(if they think of picking up a newspaper).So,media is providing a lot of avenues for children but how accessible are they?That in itself is a 'business.'
If a child is privileged enough to access the print or electronic media,how much of their time is actually utilised?Its a story of every modern-day household,where at 5 in the evening the mother is literally begging the child to drink milk while they are busy getting ready to set their play-stations for the day.It is here when 'Doraemon','Chota Bheem' and 'Pokemon' comes to the rescue!The child finishes the milk in a jiffy!Well..that again helps the dairy business!
Talking about how qualitatively a child takes in the content of media depends upon how the parents channelise them into interpreting it.If an advertisement shows that by sporting a cartooned bag makes the child popular among his/her classmates,its consequential that the child would raise a thought to fulfil his/her need...well..who doesn't want to be popular..eh?But if every time the child repeats the action of forcing to fulfil a certain need,be it a bag,shoes or even toothpaste,it becomes vital for the parents to understand the child's psychology and teach him the value of things first then later money.If that doesn't happen it would definitely become a business-producing high-headed arrogant kids.
Talking about reality shows that give a platform to youngsters to showcase their talent;in my opinion and many others-if the child is not in school-its child labour(According to Child Labour Act,2005,Any child below 14years should be in school).Talent is not running away..but time is.If they are taught marketing gimmicks and made to exercise their talents to the extreme-well that's not a substitute for school-that's business!(No wonder they call it 'Talent School'..whatever that means:).So its better if children are sitting on their benches discovering the world outside with just a pair of eyes or two(if the teacher is spectacled..haha..bad joke..i know)looking at them rather than making them look like robots with make-up and remote-controlled expressions standing in the spot light with crores of eyes staring at them.